How To Become Famous In Your Small Town

Jenny Graham: The fact that I don’t have to think of the ads, the fact that I don’t have to write the copy. You know, it’s like you guys tell me what to do. I do it, and then I send it off. And then I have this beautiful ad, and you guys manage everything.  I don’t have time for that. Like, I want to be selling real estate. I don’t have time to be, you know, a marketing guru too. 

It’s like we have to know so much as realtors; it’s overwhelming. And so this is like, this was the whole package. It’s what I’ve wanted to do for so long but didn’t know how. And I had to do it. I couldn’t not do it.

Tim Chermak: This is The Platform Marketing Show where we interview the most creative and ambitious real estate agents in the country, dissect their local marketing strategy, and get the behind the scenes scoop on how they’re generating listing leads and warm referrals. 

We’ll dive into the specifics of what marketing campaigns are working for them, how much they are spending on those campaigns, and figure out how they have perfected what we call the Platform Marketing Strategy. 

This is your host, Tim Chermak. I am the Founder and CEO of Platform, I love marketing, and I talk too much. So, let’s dive in.

Hey guys, it’s Tim Chermak and welcome back to another episode of The Platform Marketing Show. I’m joined today by Jenny Graham. Jenny is a realtor up in Bonners Ferry, Idaho. A really, really small town pretty much near the border of Canada, like way, way up there in Idaho. And she’s a pretty cool success story to share being only four months into The Platform Marketing Program. Just sharing the results she’s seen in just four months of running these ads. Jenny, welcome to the show.

Jenny Graham: Thanks Tim, it’s a pleasure to be here. 

Tim Chermak: So Jenny, how did you first come across Platform? Do you remember?

Jenny Graham: Yeah, I was looking for a small town realtor online podcast, and found the one that you did with Taylor Onken and …

Tim Chermak: Yeah, it was Taylor Onken and Heather Mutz and Ashley Goodrich. Yep. 

Jenny Graham: Yes, yep, and I listened to that. And it was exactly what I had been looking for.

For the last, you know, 5 years I’ve always been wanting to do something similar to what we are doing now. And just didn’t have the knowledge of Facebook or, you know, marketing, things like that. And it just  really struck a chord with me, and I sent you an email. And I think about a week later we talked, and I had to do it. 

Tim Chermak: Cool. Cool. So it was really just seeing a case study, you know, of what other people were doing in small towns and you’re like, “Hey I’m in a small town. I want to start doing that, you know, that same marketing strategy. 

So tell me more about Bonners Ferry, Idaho. Obviously it’s a small town. What’s going on there? What’s the main industry? How many people live there? And how long have you lived in Bonners Ferry?

Jenny Graham: I was born and raised here.

Tim Chermak: Oh, okay.

Jenny Graham: I left for a couple years to go to college in Coeur d’Alene, which is about an hour and a half south of us. And I had to come back after, it was right after 9/11 I had to come back to Bonners and live with my parents. It was pure torture. And then I got a job doing what I like to call a twirl, which is graphic design.

Tim Chemak: Okay.

Jenny Graham: So I’ve lived here my whole life.

Tim Chermak: And by the way, I’ll just interject here by saying that’s how far north Bonners Ferry is that you’re like, “I went down south to Coeur d’Alene.” Where it’s like we’re 90 minutes north of Spokane in Coeur d’Alene. So.

Jenny Graham: Yeah, we literally have a border crossing Canada. We have 2 borders crossings in Canada.

Tim Chermak: Yeah. Yep.

Jenny Graham: Yes, yeah.

Tim Chermak: And you’ve basically been there your entire life. 

Jenny Graham: Yeah.

Tim Chermak: So you are the definition of a local expert on, you know, Bonners Ferry. How many people live there?

Jenny Graham: Uh, I just looked up the stats. The 2020 Census says 12,000. 

Tim Chermak: Okay, so 12,000 people. And it probably goes without saying that this is not one of those situations where it’s like, “Yeah, we’re in a town of 12,000 people but you’re right next to a massive city that has 200,000 people or a million people.” You know, it’s not like you’re in an outer rim suburb of Boise or something. No, it’s like 12,000 people, and there’s really no population center anywhere nearby.

Jenny Graham: Right. It’s mostly, now it’s mostly retired people that live here. That are moving here. You know, the locals, unfortunately, are getting pushed out a little bit. If you don’t have a place, a home already, it’s hard for locals to find something that’s affordable. 

Tim Chermak: Sure, sure. What is the main industry? What are most of the jobs, you know, looking like in Bonners Ferry? Are there any major employers there or?

Jenny Graham: Uh, the hospital’s a major employer. We have the government. You know, we have the Border Patrol, Customs and Immigration, those sorts of things.

Tim Chermak: Okay.

Jenny Graham: But other than that, you know, there’s mills. We have wood mills. Other than that it’s mostly just the service industry: grocery stores, restaurants. You know, small businesses in the area.

Tim Chermak: So it is absolutely like what you imagine in your mind as being the stereotype of a small town. You know, and you might think, “Oh, what would a real estate agent even do there to get business? Because, you know, there’s just not enough people there to make a living.” I think is what most people would say about a town, you know, like Bonners Ferry. Being a real estate agent, and yet you’re thriving. And so in the last just couple months, I just want to set this up by saying we’re recording this podcast episode in April of 2023. Jenny got started with Platform, her ads got started running with this Platform Marketing Strategy in December of last year. So it’s really only been like 4 months that you’ve been putting these marketing campaigns out into the world. And those 4 months were over the dead of winter. So obviously being that far North in Idaho - I’m from Minnesota myself, so I get it. I understand Winter.

Jenny Graham: Yeah.

Tim Chermak: Like you know, it’s not like Texas or Arizona or Florida or something where it’s like, “Oh, it’s gorgeous weather in January, February, March. Like no, it’s just cold and snowy and there’s probably …

Jenny Graham: Miserable.

Tim Chermak: There’s probably not a lot of people moving, I would guess in January or February. You know, March in Bonners Ferry. So it would be easy to kind of throw up your hands and say as a realtor, “Well, I’m basically going to take these months off. I’m not gonna do much because it’s not like people are out there. And yet even in those slow months, your marketing campaigns have been kicking ass. I mean you are getting tons of local exposure. I know you’ve said like many times, like not just once or twice, but many times people have stopped you out in public. Like, “Oh, are you Jenny? Are you that realtor? Like, I love that Facebook video you did,” or, “I love that ad I saw last week or whatever.” And they’re actually stopping you in real life and telling you how much they like your marketing. Right so.

Jenny Graham: Yes.

Tim Chermak: Tell me about, I guess, a couple of the times that’s happened, and where were you where someone recognized you? And what was the context around that?

Jenny Graham: I went to a local … It’s called Tarot and Tea. At this little …. Oh, it’s like a, it’s an old church that they turned into like a, they have a stage there. And it was just a, my kids wanted to go. And I was like, “Okay, it’s Sunday. Let’s go.” And we were introducing ourselves and the lady was like, “Are you Jenny Graham, the realtor?” 

And I was like, “Yeah.” And she’s like, “I love your mullet ad.”

Tim Chermak: Laugh.

Jenny Graham: And I was like, “Thank you.” Because everybody up here loves the Mullet Ad. I mean it’s like mullets are back in style up here in North Idaho. So it resonates with a lot of people. 

Tim Chermak: So, if someone is listening to this, and they have no frame of reference for what The Mullet Ad is, can you kind of describe what you say? Like what is this Mullet Ad that you’re talking about?

Jenny Graham: It’s you just take a picture of yourself with a mullet, and mullets are back. And then I don’t remember what the verbage was in what you guys wrote. But, it was enough to get people’s attention. And that was one of the first ones that I did. 

Tim Chermak: Okay, okay.

Jenny Graham: And I got really good feedback on the mullet, and it was kind of fun. So I used the mullet in The Windbreaker Ad also. Or no I didn’t. I did a side pony on that one. But I used the mullet in …

Tim Chermak: Okay. So this mullet ad, I’ll just share a little bit of the background on this. It’s like, you were using a wig. And you get this mullet wig from like Amazon. 

Jenny Graham: Yeah, yeah.

Tim Chermak: And so you just throw this mullet on, and  it looks actually, I mean, most of the photos I’ve seen of agents that have done this ad, it’s just a funny ad. Right? It’s supposed to be kind of cute and funny. Where it just shows that you don’t take yourself too seriously. Right?

Jenny Graham: Yeah.

Tim Chermak It’s all, “Cool, this realtor looks like fun. They’re not trying to look more fancy or professional than they are by wearing a 3 piece suit and whatever..” It’s like, “Oh, that realtor looks approachable,” right? Like, they would be fun to go with if I had to look at a bunch of homes on Saturday. Right? So you wear this mullet, and I can’t remember exactly what the ad copy is. But, it’s something to the effect of like, “Mullets are back, and so are, like, negotiations, home inspections, you know. And like basically listing all the things that disappeared from the negotiating process in the last couple years when we were in such an insanely tight seller’s market. So, you know, obviously we’re not seeing as many multiple offers this year as we were maybe a year or two ago. So it’s listing all of the things that are basically back as part of the process of buying a home. Like a home inspection contingency or a financing contingency. So you know, it’s like, “Mullets are back! And so are contingencies and you know …”

So it’s kind of just takes a super super cheesy hook like that, and then using it to kind of give a market update on where things are at.

But the photo that goes along with the ad is you, Jenny, wearing a mullet. So obviously that kind of grabs people’s attention, because it’s like, “Wait, what?”

Jenny Graham: Yeah.

Tim Chermak: And then this Windbreaker Ad that you mentioned is a totally separate ad of you wearing like an 80s kind of classic looking Windbreaker suit. And then it says - the ad copy that goes along with this ad on Facebook and Instagram says - let’s see, “Reason to work with me as your real estate agent: I will fight harder for you than people fought against wind in the 1980s.” So again, it’s kind of just a  corny, stupid joke. But it’s you wearing this super 80s looking windbreaker, and it visually grabs your attention. Kind of makes you smile for a split second. And then, I think like subconsciously, it makes people want to work with you, Jenny. Because it’s like, “Oh cool. She seems like fun. Like, most realtors wouldn’t do an ad like that. LIke, I want to work with an agent like that.”

Jenny Graham: Yeah. Yeah, it’s definitely working. I think it’s just people feel more comfortable, you know, talking to me or coming up to me. Because they’re getting a sense of my personality through these ads. And that it’s just, people are intimidated sometimes to ask questions. Or you know, call you. But now, I’m getting calls just from random people who are asking me if I’m Jenny the realtor.

Tim Chermak: So people are like actually out and about recognizing you. You mentioned there’s, you know, that on a Sunday you’re with your family and someone recognized you out and about. Has there been other times or other instances where someone saw you, and they knew who you were? Even if you didn’t know them?

Jenny Graham: Umm, can’t think of one off the top of my head. The one that I remember was I actually ran into a good friend. We were down in Sandpoint. He told me that my ads were the only reason why he gets on Facebook. Because they’re so funny.

Tim Chermak: Okay. Okay.

Jenny Graham: I was like, “What? That’s cool. Thanks.” You know, it’s just all these little things. And then it’s like any time I run into anybody they’re like, “Oh I love your ads on Facebook. I love your video.” You know, I’m getting a lot of really good feedback about, you know, the local content that I’m, you know, producing. The videos and even just the posts about, you know, different local businesses. And the business owners are so grateful and appreciative. And that’s what feeds me. It’s just being able to help them and, you know, get them out there. Because I feel like this is my town. It’s my community. Because I grew up here. 

Tim Chermak: Yeah, yeah, I know that Jaci had told me that after you did the ‘80s ad with the ‘80s Windbreaker I think it was like a local bar contacted you? And they’re like, “Hey, can you help us promote a local ‘80s Night or something like that?” 

Jenny Graham: You know, there was talk about it. But we never followed through. They didn’t, I don’t know. It never happened. It could still happen, but … If it does, I’ll totally do it because it’ll be super fun. I already have the video ad it created in my head.

Tim Chermak: Yeah, yeah.  

Jenny Graham: If they want to do it.

Tim Chermak: So what was the idea that they pitched you on? They, basically if I’m understanding correctly, the owner of a local bar saw your ‘80s Windbreaker Ad, and then what happened?

Jenny Graham: Well it was her sister. Her sister works there, and she’s like, “We need to do an 80s Night. You know, I’ll talk to my sister about it” And I was like, “Yes, I will. You know, let’s do this. I will, you know, sponsor some ads. We’ll do a little video.” Like my vision was her husband, you know, sliding a drink down the bar, and I’d catch it.

Tim Chermak: Sure, sure.

Jenny Graham: And then I’d have prizes and things like that but …

Tim Chermak: Yeah.

Jenny Graham: It could still happen.

Tim Chermak: You know, I think the takeaway from that story is that you’re running ads. Right? Like, you’re actually filming videos, and you’re running ads. People are seeing your ads and they’re like, “Hey can you come help promote my local small business?” Like, they’re starting to almost view you as, like, really just a champion of the community. 

Jenny Graham: Yeah. I hope so.

Tim Chermak: Who just happens to be a real estate agent.

Jenny Graham: Yeah.

Tim Chermak: And so they’re not annoyed by your ads. They’re not offended by your ads. You know, a lot of people when they see ads on social media, they see ads on Facebook, you know. They’ll gripe like, you know, “I hate ads! I hate all these advertisements in my feed.”

Jenny Graham: Right.

Tim Chermak: And yet you have people telling you, literally, “Hey, one of the reasons I use Facebook is because I enjoy your ads so much.” And, you know, obviously that’s going to result in a lot of business for you long term if you’re cultivating that level of good will in your community. That people, like, actually enjoy seeing your ads.

Jenny Graham: Yep.Yeah, it’s fun. I’m enjoying it. I’m enjoying getting, you know, to know more people. You know, it’s helped with my confidence a little bit. People are taking me more seriously as a realtor too. It’s like, and as competition in this market, you know. Like … Oh I didn’t have any listings for quite a while, and I’d asked a couple of agents if I could, you know, use their listings. And one of them just kind of, like, shoved me off, and the other one actually, you know, answered me. And basically said no because, “You’re doing more for my sellers than I’m doing, and it makes me look bad.”

Tim Chermak: *Laughs*

Jenny Graham: And I was like, “Okay, well I’m trying to promote, you know, their house. And trying to find a buyer for them. It makes us all look good. 

Tim Chermak: Right.

Jenny Graham: But I got it. I mean, I understood why she wouldn’t want to do that.

Tim Chermak: It’s just kind of funny that they’ll actually admit out loud that you do so much more.

Jenny Graham: Mhm.

Tim Chermak: To market and promote listings than they do. That it’s almost embarrassing for them. That how much more you are doing to promote listings. Even when it’s not even technically, legally your listing, you know.

Jenny Graham: Right.

Tim Chermak: So I was talking with Jaclyn, and by the way, you may hear me reference Jaclyn a couple times in this. Jaclyn is Jenny’s Platform Marketing Manager, so that’s the Account Manager at Platform that we have dedicated to working with Jenny so she kind of manages all Jenny’s Facebook ads, the video ads, kind of the overall marketing strategy. So Jaclyn was kind of, she was briefing me on kind of how your campaigns were going and everything. So I kind of had a little bit of context for this podcast episode.

Jenny Graham: Mhm.

Tim Chermak: And she mentioned that, you know, you filmed a listing video, you know, a few weeks ago. And one of the neighbors saw the video and then contacted you about, “Hey, could you run some cons and give us some market analysis on our home?” And it ended up it was actually a million dollar home. And it’s because they saw.

Jenny Graham: Yeah.

Tim Chermak: The Facebook video ad you did for one of their neighbors.

Jenny Graham: Yeah, I mean, I’m still working with them. It could work out. It could not work out. I have a lot of stuff like that kind of brewing, you know. I’ve got a lot brewing and, you know, I hope that one works out. But it’s just, you know, it’s more proof that what I’m doing is working. And, you know, she has, she messaged me through Facebook. So I know she’s seen my ads. And she really liked them. 

Tim Chermak: So I’m just gonna read off some of these wins that Jaclyn sent me. Of just, like, how effective your ads are. And maybe, Jenny, you can sprinkle in some insight. Because you’ll know more about the specifics of each of these situations. But Jaclyn mentioned to me that back in February, you went to the bank. And I think you were withdrawing some money or something like that, and they didn’t even ask for ID. Because they knew who you were because of seeing your Facebook ads.

Jenny Graham: And I didn’t even know this gal. I didn’t even know her. I was like, caught off guard, and was like, “Oh my gosh.” Like kind of embarrassed almost. I don’t know why, but I was just like, “Oh, my gosh.” Because I am a very private person. And so, doing this has not been easy or comfortable for me, at all. But yeah, that was … I forgot about that. 

Tim Chermak: And so Jaclyn also said that, she said, “Last week you got 3 calls within minutes of each other. Two of them were from the "Buyers I’m Helping Ad.” Where I think you pose by a stop sign? Maybe, in that one?

Jenny Graham: Yeah, yeah. People were teasing me because they thought I stole a stop sign.

Tim Chermak: There was a call where it was a person in Bonners Ferry who had asked people he knew, “Who’s a realtor that you would recommend?” And apparently 4 different people said, “Jenny!”

Jenny Graham: Yeah, yeah. I couldn’t believe that either. It was the people that he was working with. And one of them was a past client. One of them was a good friend. And I don’t know, he couldn’t remember who the other ones were. But he was like, “Okay, I’m calling Jenny Graham.” So he called, and we’re working together trying to find him a place. 

Tim Chermak: Yeah and you’ve, even looking at the video stats, I see in your campaigns here you have videos here that are getting over 10,000 video views. 

Jenny Graham: Mhm.

Tim Chermak: And again, that’s in a town of 12,000 people. And so usually in most towns, about half of the population is children. But let’s just say, just to be conservative, that Bonners Ferry has half as many children as any of the average towns. Maybe it only has 3000 children out of 12,000 people. That means there’s 9,000 adults. Well that means, even being conservative, every single adult in the Bonners Ferry area has seen that video more than one time. If there’re 9,000 adults but you have 10,000+ video views. So you are getting some major, major brand awareness with this content that you’re putting out there. So it’s really no surprise to me that people are talking about you and recommending you. You’re going to the bank and not even having to show your ID anymore because people just, you know, recognize you. When your ads are getting that level of traction. 

Jenny Graham: Yeah, it’s amazing to me. Because I didn’t even, honestly, I didn’t even know what the population was. I looked it up this morning. 

Tim Chermak: Okay. Okay.

Jenny Graham: Because last time I remember, and it’s like 3400 on the sign when you come into Bonners Ferry, and so and I know it’s more than that now. Because that was from 2020. But yeah, that was, I was like, “Wow.” And then I was looking at my videos and seeing that, you know, some of them have, some of them have like 20,000 impressions. That I know we’re advertising in the surrounding area too. They’re getting some exposure. And I do have one listing coming up there too which is pretty cool. 

Tim Chermak: And one last anecdote I want to share from Jaclyn. She mentioned that you went into your daughter’s, I don’t know if it’s high school or school, recently. And you were, you know, meeting with the principal about something, and I’m it’s not because your daughter was in trouble, right? And you were meeting with the principal, but as you were waiting for the secretary. Like, the actual secretary in the school office was like, “Oh, you’re Jenny. Are you that realtor?” And, like, she immediately recognized you too. 

Jenny Graham: Yep. Yeah, they all, I mean, they all know me. They … Really what happened was he had called me about something. And I was going in to speak with him. He wanted to put a face with a name. So one of the ladies in the office who knows me pulled up my profile. And was like, “Here, this is Jenny, and this is her …” You know, she was showing him pictures of us. And so he could … And he was like, “Oh yes, I’ve seen your videos. I know who you are.” You know, awkward moment for me. Because I’m, you know, still working through, you know.

Tim Chermak: Being famous. 

Jenny Graham: Yeah, and you told me that too. That was, I think, one of the last things you said to me. He goes, “ You’re gonna be famous.” And I was like, “Eh!” I mean, I hate to say that. It makes me feel uncomfortable to say that, but it’s true. People really are recognizing me and, you know, I want to be able to help as many people as I can in real estate. So that’s awesome.

Tim Chermak: And I’m assuming, being that you’ve only been running these sorts of Platform Style Ads for like the last 3 or months, I’m assuming this wasn’t happening that frequently before. You would just be out and about and people would immediately recognize you.

Jenny Graham: No, most people, I think, kinda maybe knew I was a realtor. But like I said, I wasn’t really being taken seriously. And I’ve kind of done it a little bit differently. I started out my career working for a brokerage that wasn’t local. And all my teammates were in Coeur d’Alene. So it was just, I kinda just, you know, been hanging out there on my own. And my brokerage still isn’t a “local” brokerage. I switched brokerages, and I’m on my own now. 

But this has helped me get myself out there. Because I was, like, not sure if I wanted to continue in real estate. So it’s like, “Well, I’m either gonna do something big, and make sure everybody knows who I am and that I sell real estate. Or I’m gonna find something else to do.” 

Tim Chermak: Yeah. And honestly it really is that simple of, like, if you just make sure that everyone in your kind of extended sphere of … Even, not even just your best friends, but like the people who know someone who knows you. Right? Like, kind of the outer layers of that sphere. If all of those people just know that, “Hey, Jenny is a realtor. She’s an active real estate agent.” You know, there is so much business that can come from your sphere from just those referrals. Even beyond, you know, the “lead generation.” You know, the random cold leads that come in from running, you know, Facebook lead ads. Or, you know, wherever someone is getting leads. Just the amount of business that can come from your sphere by staying top of mind, sometimes with these dumb ads, like The Windbreaker Ad or the Mullet Ad or just kind of creative things to keep you top of mind. That alone, you know, can bring in an extra $100,000 for most realtors. Because most people completely underestimate how much business they are missing out on from their sphere by just not staying more top of mind to people who already technically know them. 

Jenny Graham: Absolutely, and I’m not the kind of person to be like, “Hey, I’m a realtor! Hey!” You know, that’s just never been me. And so this is perfect, because it just, it gets me out there. Reminds them that I’m out here working hard. And, you know, give me a call. And it’s definitely seen results. I, you know, I’m not seeing the paychecks yet. But I’m confident I will be. You know, things are growing.

Tim Chermak: Yeah because obviously, you’re only 4 months in. It’s still, I mean, snow on the ground in Idaho right now.

Jenny Graham: Yeah.

Tim Chermak: But you know, wait a month or two, and I guarantee that you’re gonna have by far your biggest year ever.

Jenny Graham: I hope so.

Tim Chermak: As a real estate agent. If you’re only essentially 90 days into this, and you’re already just regularly having people tell you, “Oh, you’re that realtor. You’re that realtor. Oh, hey Jenny, I recognize you.” You know. This is gonna be a really, really good year for you. So …

Jenny Graham: I’m excited about it.

Tim Chermak: Have you ever tried marketing, I guess, any other marketing programs before in your career? Whether it’s Zillow or anything else?

Jenny Graham: When I was on a team he paid for Zillow for a while. And we would do Google. He had advertising on Google. So we would get leads through the Google website or through the website through Google. And I tried a few, you know, sponsored Facebook Ads, but I had no idea what I was doing. You know, postcards we tried that. You know, he would advertise in the little booklets. You know, down in Coeur d’Alene. But that was, you know, down in Coeur d’Alene. 

Tim Chermak: Sure. Sure.

Jenny Graham: You know, nothing major. I never wanted to spend the money, honestly. But I know that to make money you need to spend money. And if you wanna be in business, you have to spend money on advertising. And I think that’s what sets me apart from most of the agents, you know, here locally. Is that most people won’t even pay for a professional photographer to come in. And people notice that. You know, you have to set the standard a little bit higher for people to even realize that, “Oh yeah, why can’t my realtor have a professional come and do drone or video?” 

So I feel like I’m setting the standard a little bit higher for everyone else. Which I think is kind of cool.

Tim Chermak: Yeah. What was it specifically about the Platform Strategy that made you willing to invest? Because you didn’t ever really pump major money into, you know, a marketing strategy before it sounds like. And then you invested in Platform and it’s not a small expense. It’s really for someone who’s serious about growing their real estate business. Like, what was it that made you think, “Hey, this seems different than other marketing programs out there.

Jenny Graham: I think for me it’s the local, the hyper local advertising, the you know, helping the local businesses advertise and bring awareness to their business. And just, I don’t know, the fact that I don’t have to think up the ads. The fact that I don’t have to write the ad copy. You know, it’s like, you guys tell me what to do. I do it. And then I send it off, and then I have this beautiful ad. And you guys manage everything. I don’t have time for that. Like, I want to be selling real estate. I don’t have time to be, you know, a marketing guru too. It’s like, we have to know so much as realtors. It’s overwhelming and so this is like, this was the whole package. It’s what I wanted to do for so long but didn’t know how, and I had to do it. I couldn’t not do it. And I was originally going to give myself 6 months, you know. Now I’m like, told myself a year. But now I’m just feeling like it’s gonna be a forever thing, it just makes sense. 

Tim Chermak: Yeah, I mean, you’ve already seen it working. You already have people contacting you to, you know, “Hey, hey, can you come over, and tell me what my home is worth?” And you have literally million dollar leads coming in through this who are already contacting you. And it’s not even Spring yet, you know. You’re basically still in Winter.

Jenny Graham: Yeah.

Tim Chermak: In Idaho.

Jenny Graham: Mhm.

Tim Chermak: Well Jenny, I’m super excited for you. Again, this is kind of a special episode of The Platform Podcast because normally I’m interviewing people that have been with Platform for a year or two. Where they’ve already seen all of the results kick in, and there’s a before and after of their GCI. But this is kind of a fun interview because you’re only like 3 to 4 months in. Like you’re still very new to it. But, like, being able to share all of these leading indicators that you see are working, all of the people recognizing you, people contacting you to give their home a market analysis. You know, people recommending you in the area, you going to the bank and like, “Hey you, we don’t need your ID. We know who you are.” You know, like, that’s all really cool that all essentially happened in 90 days into the Platform Marketing Strategy. So I’m really excited to see what happens this Summer. Once the actual buying and selling season kicks in, in Northern Idaho. Like, how much your business is going to grow this year. 

Jenny Graham: Thank you, I’m excited too. 

Tim Chermak: Jenny, thank you for coming on to the show. Guys, we’ll see you on the next episode of The Platform Marketing Show.

Jenny Graham: Thank you.